top of page
SEPHORiA Virtual House of Beauty
January 28, 2021,
Group project
Timeline:
2weeks
My role:
Ideation / Pop-up UI interactions / 2D animations /
Social media UI and prototypes
Tools:
illustrator /Photoshops / After Effects / Figma / Blender
At TH, our mission is to make experiences the most powerful marketing tool for brands.So, in this project we helped client - SEPHORiA to innovate and develop a digital virtual event for their customers.
BUSINESS GOAL
Virtual SEPHORiA is the digital destination to find the Beauty Brands and Products customers love, drive social engagement, and attract new customers while engaging existing Sephora customers in an inclusive beauty community.
INSPIRATION
SEPHORiA IRL 2018
VIRTUAL SEPHORiA HOUSE ENTRY INSPIRATION
SEPHORiA IRL 2019
VIRTUAL SEPHORiA BACKYARD INSPIRATION
CONSUMER JOURNEY
Site Map
User Journey
DIGITAL PLATFORM
We believe that 3D spaces are at the core of how we will interact with and shop for beauty in the future and are poised to become the virtual experiential bridge connecting digital natives and brands.
CREATIVE DIGITAL EVENT
Landing Page-As guests arrive at the event, they will be welcomed with a custom landing page that will inspire them to their DIGITAL beauty adventure.
Choose beauty avatar - Customizing their experience even further, guests can explore expressing themselves as their favorite beauty product or tool. We will leverage this to gamify their experience, allowing them to accrue points for engagement and time spent at the event.
Rewards - Customers can join each recommended event or beauty study to get SEPHORiA rewards.
Log in
Navigation
Personalization - To make guests feel a personalized welcome and help them see Sephora as the place to find beauty brands and products, the Foyer will include their quiz results.
We designed the House of SEPHORiA interior to be reflective of the brand aesthetic.
The house’s backyard will be branded the Patio Party and bring the community together around non-endemic sponsored activities, games, surprises, and photo moments.
Backyard Patio Party - The House of SEPHORiA will include a DIGITAL Patio Party featuring:
Social Media Photo booth - We will leverage AR technology to virtually place guests in the event environment. Guest can download and share to social media.
Non-endemic Sponsors
DJ/Dance Floor - Sponsor can live stream with a DJ and the music.
Food Cart - Food and Bev sponsors can take over the Patio Food Cart to offer guests prizes and promotions enabling them to enjoy party refreshments in real life.
Sponsor a Livestream - influencers can create content simulating themselves physically present at the virtual event.
Spin the Wheel- A digital Spin the Wheel experience where visitors can play to win the samples from brands.
THANK YOU
bottom of page